Hardwood Flooring

Accent any Decor with Stunning Hardwood Floors

Hardwood Flooring in Appleton, WI

Imagine walking into your home and feeling thrilled with the warm atmosphere you have created by installing new floors. Our collection of hardwood flooring in Appleton, WI, is guaranteed to create the perfect ambiance for your home. Additionally, our stunning hardwood floors come with the industry’s best guarantees.

Our flooring store carries every type of wood flooring, including engineered, reclaimed, and solid styles. With numerous options of flooring styles available at affordable prices, you are sure to find the ideal look for your home or business. Trust the flooring specialists on our team to help you find the floors that meet all of your needs in style, price, and performance.

Dark hardwood planking in contemporary living room, featuring stone fire place and furniture.

To further display our commitment to customer service, our flooring specialists are available for in-home consultations concerning your purchase. Seeing the space where the flooring will be installed helps our experts direct you toward the right decision. The décor of your home, the natural lighting in your rooms, and your family’s needs will direct us toward the right decision for your home flooring. We take your satisfaction seriously and our goal is to help you find the best hardwood flooring for your home. Browse some of the following name brands from our online catalog or live showroom:

  • Aquadura H2O
  • Downs
  • Floorcraft
  • Inhabit
  • Baroque Flooring
  • Spotlight Values
  • Kahrs
  • Lauzon
  • Mannington
  • Mohawk
  • AHF Products
  • Johnson Hardwood

Stylish, Strong, Stunning Wood Flooring

Our flooring store carries many types of wood floors. In addition to trendy hand-scraped hardwoods, we carry solid and engineered wood flooring. We want you to have access to numerous options so you can feel confident about your final choice. In addition to scraped and smooth wood, we offer:

Solid Wood: The most well-known style is solid hardwood flooring. This is thick flooring made from one type of hardwood, which can be refinished multiple times after being sanded.

Engineered Wood: These real wood floors have an authentic top layer of the species you want the appearance of, but the core layers are made from a more stable and common type of wood. This style is less susceptible to expansion and contraction caused by humidity. In addition, it prevents the need for large amounts of rarer wood species used in the veneer layer, making it an eco-friendly alternative to other types of wood floors.

No matter the style of hardwood you choose, this transformative update will truly define the character of your home. Some of the wood flooring species we regularly recommend for our clients include:

  • Acacia
  • Cherry
  • Hickory
  • Walnut
  • Maple
  • Oak
  • Pecan
  • Pine
  • Red Oak
  • Birch

Regular Upkeep and Maintenance

Hardwood floors have numerous advantages, ranging from natural aesthetics to increased long-term value, but arguably the most important benefit is their simplicity of upkeep. Your hardwood floors will look brand new for years with as little as regular mopping and sweeping. To maintain its beautiful appearance, your wood floor should be wiped with a damp mop and a warranty-certified cleaner. Our team is also happy to recommend products and wood polishes to give your floors some extra shine every few months.

With our exclusive Aquadura H2O items, you can create the hardwood look of your dreams in moisture-prone parts of the house. Thanks to a 100 percent waterproof sealer, these hardwood floors are child and pet-safe, making them an excellent choice for active households.

Protect Your Investment with Professional Hardwood Floor Installation 

The style and character of every room begins from the ground up. One of the best investments you can make in your home is upgrading your flooring by purchasing engineered or solid hardwood. Our meticulous hardwood floor installation is long-lasting and adds significant value to your home.

Our flooring showroom is stocked with some of the most trusted flooring brands in the industry. Once you purchase your new floors from us, you can further protect your investment with our hardwood flooring installers. By leaving the installation to our professional staff, you know the job is handled properly so that your new floors last for many long years. By allowing us to install your purchase, you can be sure it will be covered by our industry-favorite guarantees and warranties, including the Ultimate Confidence Guarantee. This warranty guarantees that if you ever have any installation-related issues, we’ll fix them for free for the life of your floors.

Contact us today to book your free in-home estimate for hardwood flooring. We serve the communities of Appleton, Menasha, Kaukauna, Neenah, and Green Bay, Wisconsin, plus the surrounding areas.



309 Allegiance Court,  Appleton, WI 54913