Getting to Know Our Appleton Store

D&M Flooring America was established in 1976 by Marty Van Zeeland and Dennis DeBruin, who combined their extensive experience in flooring installation to create a unique retail destination featuring both a design showroom and warehouse. In 2011, longtime team members Bill Huss, Craig Verkuilen, and Kevin Pomeroy - each having served in various roles within the company, assumed ownership, carrying forward the founders' vision and ushering in a new era for the already respected business. 

Following decades of growth and leadership, Craig Verkuilen has since retired, and ownership has transitioned to Adam Lamers, who joins Bill Huss and Kevin Pomeroy in leading D&M into its next chapter. With deep respect for the company's history and a strong focus on its future, the current ownership continues to build on D&M's legacy of quality, integrity, and customer-first service. 

Throughout its nearly 50-year journey, D&M has expanded multiple times while remaining steadfast in its commitment to delivering the highest-quality products and services. Today, D&M Flooring America features a newly renovated design showroom offering an unparalled selction of carpet, luxury vinyl, hardwood, laminate, tile, and cabinets serving customers throughout the Fox Cities and beyond. 

Our team of certified installers, interior designers, sales professionals, and support staff is dedicated to providing a seamless experience from selection through installation. With a deep-rooted commitment to our reputation and a philosophy of being a business built on referrals, we prioriztize understanding your needs and ensuring your satisfaction every step of the way.